Introduction to Retail Sales & its benefits About Retail Industries The importance of attractive display and merchandising Creating a good impression (Appearance & grooming) Product Life Cycle & Different Promotion Concepts Approaching Customers Developing rapport Understanding of the customer’s needs Questioning and listening skills Creating value options for the customer Retail Selling 7 P's of Marketing Sales Process Up-selling and cross-selling, POS BTL, ATL & TTL promotion concepts Sales Budget.